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The 15 Pillars of SEO: Learning Mnemonic - Dr. Karminder Ghuman
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The 15 Pillars of SEO:  Learning Mnemonic
Oct 29, 2025 Digital Marketing

The 15 Pillars of SEO: Learning Mnemonic

Learning mnemonics is a powerful tools that significantly enhance memory by converting complex, abstract, or extensive information into easily digestible and retrievable formats. They work by forging associations between new data and pre-existing knowledge through vivid imagery, rhymes, or acronyms, effectively bypassing the limitations of short-term memory.


For instance, the acronym HOMES is used to recall the five Great Lakes (Huron, Ontario, Michigan, Erie, Superior), or the phrase "My Very Educated Mother Just Served Us Noodles" helps recall the order of the planets (Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune).


This structural scaffolding not only makes the initial learning faster but also drastically improves the longevity of the memory, making the learned material simple to retrieve.

This post presents "15 Pillars" to illustrate the domain of SEO. We have used numbers 1 to 15 to describe the various facets of SEO.


SEO Learning Mnemonic


§  One – Website/Portal/Platform

 

§  Two – SEO Types

On-Page & Off-Page

 

§  Three – Content Forms

Text, Visual, Multimedia

 

§  Four – Meta Elements

Title, Description, Header, Alt

 

§  Five – Schemas

Article, Product, FAQ, Local, Video

 

§  Six– OG Tags

Title, Description, Image, URL, Type, Site Name

 

§  Seven – Media Types

Image, Video, Podcast, Infographic, Meme, Reel, Webinar

 

§  Eight – Gears of Technical SEO

Sitemap, Robots, Canonical, HTTPS, Speed, Redirects, Hreflang, Core Web Vitals

 

§  Nine – Jewels of Backlinks

Guest, PR, Directory, Influencer, Forum, Edu, Gov, Social, Partner

 

§  Ten – Types of Keywords

Primary, Secondary, LSI, Long-tail, Intent, Seasonal, Brand, Geo, Competitor, Trending.

 

§  Eleven – Tools

GA, GSC, SEMrush, Ahrefs, Moz, Screaming Frog, GTMetrix, Ubersuggest, Hotjar, RankMath, SurferSEO.

 

§  Twelve – Ranking Factors:

Content, Keywords, Links, UX, Speed, Freshness, CTR, Social, Authority, Mobile, Schema, Security.

§  Thirteen – Constituents of SEO

Product Schema, Unique Descriptions, Reviews, Internal Linking, Faceted Navigation, Category Optimization, Canonicals, Alt-tags, Filters, Breadcrumbs, Mobile UX, Checkout Speed, Rich Snippets. 

§  Fourteen – Content Boosters

Blogs, Guides, Case Studies, Videos, Infographics, Podcasts, Whitepapers, Interviews, Comparisons, Templates, Checklists, Testimonials, Webinars, How-To Tutorials, FAQs.

§  Fifteen – Ranking Factors

Content Quality, Keywords, Links, Speed, Mobile, Security, Engagement, Freshness, CTR, Social Signals, Authority, UX, Internal Linking, Schema, Domain Age.


This mnemonic roadmap shall serve as a memory aid and a systematic, guiding structure and provide a comprehensive understanding and competence, appealing to learners.

To master these 15 aspects of SEO learn the 10 Step SEO Execution Framework, Next-Gen SEO Tools & Strategies, AI-Powered Future of Search for Winning in AI Era  with Best Practices, Case Studies, & Exercises; watch out for our forthcoming book: "SEO Mastery Playbook" by Karminder Ghuman and Raj Santra


#SEO #SEOStrategy #SEOTips #GoogleRanking #SearchEngineOptimization #LinkBuilding #TechnicalSEO #KeywordResearch #LocalSEO #SERP #GoogleAds #SEOCourse


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