What is your Digital Marketing Strategy?
Marketing is going Digital. Whether you are a student, retailer, an author, startup founder, living in a small town or large city, we all need to have a digital promotion plan for us to be found out by HR Managers, customers, potential employees, etc.
The reasons are clearly evident:
§ Explosive Growth in Online Users: Approximately 55.3% of Indians (80.6 crore people) are active internet users. The user base is projected to reach over 90 crores by end of 2025.
§ Surge in Digital Advertising Spend: Digital media now accounts for 46% of the total advertising market, surpassing traditional mediums like TV and print.
§ Digital campaigns are more targeted and measurable: 61% of marketers report better ROI compared to traditional media. For instance, Rajasthan Tourism’s playful social media campaigns like adding emojis to Mirchi Vadas led to a domestic tourist increase from 10.87 crore in 2022 to 23.21 crore in 2024, and a fivefold jump in foreign arrivals.
§ Mobile-First India: With over 85 crore smartphone users and more than 70% of internet consumption via mobile, the reach of mobile marketing in India is vast.
§ E-Commerce Boom: India's e-commerce market growing at an 18.7% CAGR and expected to continue surging.
§ New Exposure in Smaller Cities: Over 60% of new internet adopters are from Tier-II and Tier-III cities, where regional content and vernacular marketing are gaining traction. Reaching Tier II/III audiences with vernacular, culturally tuned content gives brands a competitive advantage.
Traditional marketing methods like TV Advertising, hoardings or billboard ads are very costly and often go unnoticed, and we can’t even be sure if our target audience has seen them. Despite spending a large amount, the results are hard to measure.
Digital marketing is not just an alternative to traditional advertising; it's a strategic imperative. Businesses of all sizes are finding that digital-first approaches are essential. Localization, targeted reach, cost-effective campaigns, and adaptability to innovation are the hallmarks of successful digital marketing.
AI, Automation, Voice Search, Reels, and Social Commerce are redefining engagement strategies. Individuals, brands, organizations must pivot quickly based on AI, video, voice, and localization trends to stay relevant.
Caution: With a flood of content, presence of dominant players, and limited attention spans; it’s not easy to be discovered online.
The solution: Search Engine Optimization (SEO).
In the next post we shall understand how SEO can empower your Digital Marketing Strategy and make you stand out of crowd by making your blog, website, or social media account, reel, rank higher in search results on Google, YouTube, Instagram, Facebook, and even on platforms like Amazon, Flipkart, etc.